When I was in Popai Italia my role was to create all the graphical materials for some events.
I created all the materials for the sixth edition of the event "RETAIL VISION". The first thing that I have done was the study of the logo and the choosen of the colors. The study of logo was very difficult because I had to create a vision sensation. Then I created the title and the subtitle. When I finished with the graphic of a flyer, I started to create all a coordinate graphic (banner, roll up ecc.). This design was a success!