When I was in Popai Italia my role was to create all the graphical materials for some events.
I created all the materials for the first edition of the event "RETAIL FOOD SERVICES". The first thing that I have done was the study of the logo and the choosen of the colors. I decided orange because when I think about the food I think about a hot color, like yellow. The study of logo was easy, the world of the Popai Logo with a cooker's hat. Then I created the title and the subtitle. When I finished with the graphic of a flyer, I started to create all a coordinate graphic (banner, roll up ecc.)